Week In Marketing: New Emojis, Red YouTube, Snapchat’s Discover, Twitter...
1. New Emojis with New Update Apple has rolled out the big carpet with its newest update. The update includes more than 100 new emojis. Among the new set are the long awaited middle finger emoji, taco...
View ArticleWeek In Marketing: Super Bowl Ad, 140+ characters, Gen Z, Music Streaming,...
1. Top 50 Super Bowl Ads of All Time We are just weeks away from the 50th Super Bowl – and that means for those creating this year’s Super Bowl ads, time is running out. For half a century, there have...
View ArticleWeek In Marketing: Livestreaming, Advertising Mix, Analyzing Ads, FTC...
1. Livestreaming No Longer Limited to Just Mobile Phones In an interview with AdWeek, the CEO of Periscope had hinted at expanding the use of Periscope beyond the smartphone; now the new GoPro Hero 4...
View ArticleWeek In Marketing: Super Bowl Ads, Twitter Emojis, Ellies, Cable News, Diet...
1. Creative Trends to Look Out for this Super Bowl In light of several recent scandals and blunders, it’s no wonder that consumers have become more cynical about marketing. Many brands are counting on...
View ArticlePeyton’s Plug, Twitter Feed, Super Bowl Ads, Facebook Videos and Local Marketing
1. So Budweiser Didn’t Ask Peyton Manning To Promote Its Brand? At the end of the Super Bowl on Sunday, Peyton Manning claimed that to celebrate his win he would “kiss his wife, hug his family and...
View ArticleWeek In Marketing: Tweet GIFs, Social Media Influencers, Memorable Super Bowl...
1. Twitter Improves Users Ability to Tweet GIFs Twitter is pairing up with popular GIF search engines Giphy and Riffsy to allow users to add GIFs directly from a library. The animated images can be...
View ArticleWeek In Marketing: Gas App, Apple-FBI Fight, Foursquare’s Tool, Battery...
1. Visa Takes Smart Cars to the Next Level Low on gas? There (will be) an app for that. Visa debuted its connected car app – built with Honda – at the Mobile World Congress in Barcelona. How does it...
View ArticleWeek in Marketing: Live Graphic Novel, Live Streaming, #RestInPurple, Group...
1. Illustrator Promotes Sunglasses Through “Live” Graphic Novel Illustrator Jonathan Bartlett is helping with a new campaign which features a graphic novel posted on an Instagram series. The story...
View Article4 Tips for Social Media Conversions
Companies are spending a lot of staff time and marketing money on social media efforts, but is it helping the bottom line? The answer to that question depends in large part on customer conversions....
View ArticleWeek In Marketing: Twitter Characters, Google Search Ads, Victoria’s Secret...
Twitter to change Character Counting and upgrade replies Twitter users will experience an overhaul in what constitutes 140 charactes over the next few months. Certain attachments that previously were...
View ArticleSnapchat Has More Users Than Twitter – Why is it so successful?
Today we can communicate with people all over the world in more ways than ever before via media and technology. With so many methods for connecting to one another, it’s not surprising that the...
View ArticleWeek In Marketing: They, Long-form Writing, No Real Marketing, Promoted Pins,...
The Word of the Year The American Dialect Society declared ‘they’, used as a gender-neutral, third-person, singular pronoun, the word of the year. This use of the word they is becoming the favorite...
View ArticleWeek In Marketing: Emojis for Marketing, Measuring Store Visits, LinkedIn...
Twitter lets Brands Target ads Based on emojis Twitter is starting to treat emojis like keywords. That’s right, Twitter is now letting brands target Twitter users based on the emojis they tweet. This...
View ArticleWeek In Marketing: Ad Effectiveness by City, Video Ads, Color in Marketing,...
Which U.S. Cities Are Ignoring Your Ads? A recent study in 100 cities across the nation looked click-through rates of millions of impressions. That data was then turned into a ‘click-through index’....
View ArticleWeek In Marketing: False Advertising, Featured Events, Celebrity Influencers,...
VW’s Settlement Resolves False Ad Claims Volkswagen’s false ad claims about its “clean diesel” vehicles will end up costing the company almost $15 billion. The settlement agreement deems that the...
View ArticleWeek In Marketing: Presidential Race, Tumblr Ads, Measurement Tools,...
Presidential Race How are Trump and Clinton Stacking Up on Social A recent analysis found that there were three times as many tweets and Facebook posts related to Trump as there were referencing...
View ArticleWeek In Marketing: Olympic Profitability, Delta Social Media, Ad Blockers,...
Olympics Ad Dollars hit Record Numbers The Rio Olympics have already been more profitable for NBC than the London Olympics four years ago. This can be attributed to a few things. First, all the...
View ArticleWeek In Marketing: McDonald’s Health Campaign, Twitter vs Snapchat, Video...
McDonald’s Attempts to Have a Healthy Campaign With the Olympics dominating the news and the new Pokémon Go game, there is a clear burst for healthy living in America. McDonald’s is trying to hop on...
View ArticleWeek In Marketing: Facebook Offers, Microsoft Sings of Macbook Inferiority,...
Facebook introduces a ‘Digital Coupon Drawer’ Facebook has conjured up a new way to help its users save big online. The social media giant’s updated Offers section makes it easier for users to find,...
View ArticleWeek In Marketing: Conversion Tracking, iPhone Backlash, Airbnb...
LinkedIn Introduces Conversion Tracking for Sponsored Content and Ads LinkedIn announced a conversion tracking method for marketing users to measure their ads and sponsored content. This feature was a...
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