Week In Marketing: Racist Tweet, #ImNoAngel, Social Media News
1. Clorox Tries to “Bleach Away” Potentially Racist Tweet As racially diverse emojis were added to iOS Thursday, Clorox sent out a Tweet showing a bottle of its bleach made up of emojis with the text,...
View ArticleWhat Brands Can Learn From Target’s Latest Designer Collaboration
Nearly three months ago, one of the biggest announcements to come out of Target hit the Internet. The popular retailer was partnering with Lilly Pulitzer for their next designer collaboration. That’s...
View ArticleWeek In Marketing: Cyber-bullying, Mother’s Day Ad, YouTube’s Birthday,...
1. Twitter Looks to Stop Cyber-Bullying Last week, Vijaya Gadde, Twitter’s general counsel, wrote an opinion piece in The Washington Post describing the company’s plan to restructure its safety...
View ArticleWeek In Marketing: Millennial Parents, Bud Light Apology,...
1. Reaching the Millennial Parent It’s estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births. This generation of parents...
View ArticleWeek In Marketing: #SongForMoms, Ad Injection, #NotBroken, The Pool and Googling
1. Sing A Song about Milk for Mother’s Day #SongsForMoms Through Sunday, the California Milk Processor Board is creating custom short songs for people who post about why they love their mom using the...
View ArticleWeek in Marketing: #SaveOurSwirled, Tweet Ordering, Lifestyle Branding
1. Ben & Jerry’s Uses a New Ice Cream Flavor to Promote Climate Activism Ben & Jerry’s created a new flavor called “Save Our Swirled” – the acronym spelling “SOS” – to raise awareness of the...
View ArticleWeek In Marketing: Social Media Complaints, Presidential Race, Advertising...
1. True: US Brand managers are ignoring the majority of complaints on Twitter and Facebook Twitter and Facebook can be effective tools for addressing questions about a brand’s product or services....
View ArticleThe Latest Endorsement Guides
Are you leveraging social media for professional use? If you answered yes, then you may want to familiarize yourself with the Federal Trade Commission’s newly updated Endorsement Guides. The document...
View ArticleTweets to be Featured in Google Search
Google announced that they are partnering with Twitter to feature tweets in Google’s search results. The Search Engine Results Page will feature real-time content from Twitter that is relevant to a...
View ArticleTwitter’s E-Commerce Features Continue to Grow
Instagram and Pinterest recently revealed their integration of purchasing features on their platforms. Now, Twitter has announced that, in addition to the “buy-now” button, brands will be able to...
View ArticleWeek In Marketing: Music Festivals, Twitter Ads, TrueView Ads, and Brand...
1. How Marketers are Utilizing Music Festivals to Engage Millennials Bud Light is rolling out what it calls its “most immersive digital toolkit” ever. The brand will provide concertgoers exclusive...
View ArticleWeek In Marketing: New Campaigns, Brand Videos, Online Forums, SnapChat...
1. Is YouTube the new matchmaker? VidCon had more than 21,000 attendants this year, meaning endless opportunities for the 100+ brands that sponsored the event. YouTube invited its top creative partners...
View ArticleWeek in Marketing: Braille Watch, Twitter’s News Tab, Millennial Marketing,...
1. South Korean Startup Turns Text to Braille Visually impaired smartphone users currently rely heavily on text-to-voice automation in order to use their digital devices. Dot, a South Korean tech...
View ArticleWeek In Marketing: Male Millennials, Periscope, Failed Ad, Twitter Meltdown...
1. Miller Lite Targets Male Millennials On Instagram Instagram has opened up ads to more companies, and Miller Lite has been waiting for it. Miller Lite is marketing to male millennials after seeing a...
View ArticleWeek In Marketing: NFL Fan Cans, Twitter Ads, Band 2, Virtual Reality, and...
1. Bud Light Introduces NFL Fan Cans As the individualized packaging craze continues, Bud Light is back at it. Out of 32 NFL teams, Bud Light sponsors 28 teams. Bud Light is promoting each team through...
View ArticleWeek In Marketing: Advertising on Social Channels, Retweets of Love,...
1. Starbucks brings back a Fall fan favorite Tumblr promotion With Fall ready to make its debut, Starbucks fans are on edge waiting for their first chance to grab a Pumpkin Spice Latte (PSL). What...
View ArticleWeek In Marketing: Virtual Reality Videos, Twitter Polls, Best Posting Times,...
1. Facebook Goes Virtual Facebook has added 360-degree virtual reality videos to its newsfeed. Brands such as Disney and NBC have already jumped on this new feature with others soon to follow in the...
View ArticleWeek In Marketing: LinkedIn, Dove Campaign, PR Stunt, Twitter Characters,...
1. LinkedIn Introduces Elevate LinkedIn launched a new content curation and social sharing platform called Elevate. Elevate allows companies to maximize their marketing potential by turning their best...
View ArticleWeek In Marketing: Branded Selfies, Scoring and Blocking Ads, Online...
1. Snapchat to Allow Branded Selfies Remember the craze of the limited time rainbow vomit special effect on snapchat? Well now companies can make their own filter and users can have branded selfies —...
View ArticleSocial Channels – Which is Growing Faster?
Recent years have seen unprecedented growth within the world of social media. Gone are the days when Facebook and Twitter alone, led the pack of companies in this race. Research shows that the two...
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