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Week in Marketing: Live Graphic Novel, Live Streaming, #RestInPurple, Group Voice, Barbie Campaign

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1. Illustrator Promotes Sunglasses Through “Live” Graphic Novel Illustrator Jonathan Bartlett is helping with a new campaign which features a graphic novel posted on an Instagram series. The story highlights protagonist Frankie Malone in a dystopian thriller setting. Followers can comment what they want to happen next, creating an interactive and live experience that’s gained […]

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