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Week In Marketing: They, Long-form Writing, No Real Marketing, Promoted Pins, Personalized Marketing, Viewability Data

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The Word of the Year The American Dialect Society declared ‘they’, used as a gender-neutral, third-person, singular pronoun, the word of the year. This use of the word they is becoming the favorite when choosing a pronoun for which the gender is not known. The culture shift towards gender neutral language is even changing some […]

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