Week In Marketing: Conversion Tracking, iPhone Backlash, Airbnb...
LinkedIn Introduces Conversion Tracking for Sponsored Content and Ads LinkedIn announced a conversion tracking method for marketing users to measure their ads and sponsored content. This feature was a...
View ArticleWeek In Marketing: NFL Emojis, Read Receipts, Email Marketing, Good and Bad...
Unique NFL Emojis Offered to Twitter Users The NFL has teamed up with Twitter to keep the emoji trend going. Twitter users are now able to use unique emojis in their tweets for every one of the 32...
View ArticleWeek In Marketing: Snapchat, “Fake News”, TV Advertising, Interactive Gas...
Snapchat Files for IPO Snapchat’s parent company, Snap, Inc. has begun the process for making an initial public offering. Snapchat will seek to raise as much as $4 billion in its planned initial public...
View ArticleWeek In Marketing: Instant Gratifiation, Instragram Live Story, White House...
Instant Gratification is the Demand of the Future As technology advances and improves, so does the demand for brands to serve consumers’ needs in a highly efficient manner. Through the development of...
View ArticleSuper Bowl LI Ads: Viewers React Via Social Media
In the midst of a very divided political climate, the big question going into Super Bowl LI was if marketers would give viewers a break or use this platform to chime in on hot topics like immigration...
View ArticleWeek In Marketing: Angry Tweets, Media Training, Women’s Day, Disney and...
Trigger Turns Angry Tweets into Charity Donations The new donation platform, Trigger helps users turn a moment of anger into an opportunity for charitable giving just by replying. The app offers a...
View ArticleWeek In Marketing: Town Hall, Breastfeeding, Airline Dress Code, Food Porn,...
Will Facebook’s “Town Hall” feature Help Understand Politics The social networking site played a key role in the recent political elections. Since then, CEO Mark Zuckerberg is working to reduce fake...
View ArticleWeek In Marketing: April Fools, Multicultural Trends, Oldvertsing,...
April Fools’ Best Brand Pranks April Fool’s Day is always an opportunity for brands to prank consumers. AdWeek highlighted this year’s best pranks. From Dorito water, Burger King Whopper Cologne, to...
View Article#Week In Marketing: Edible Bottles, PR Disasters, #NuggsForCarter, Chobani...
Environmental-Friendly Alternative to Plastic Bottles The Skipping Rocks Lab has created a new edible water bottle out of 10% biodegradable brown algae as an environmental-friendly alternative to...
View ArticleGetting to Know Our Client – Urban Food Group
We pride ourselves in truly understanding our clients’ business inside and out. It allows us to write in their “voice,” speak to their target audiences and use imagery that best represents them. In...
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