Week In Marketing: Snapchat, “Fake News”, TV Advertising, Interactive Gas Pump, Harassment Policies

Snapchat Files for IPO Snapchat’s parent company, Snap, Inc. has begun the process for making an initial public offering. Snapchat will seek to raise as much as $4 billion in its planned initial public offering, Bloomberg reports. The IPO could value Snapchat at about $25 billion to $35 billion, though a final decision on the […]